Goals Soccer Centres
details
Date: November 2009
Client: Goals Soccer Centres
Agency: Peach Digital
Link: Live Project
introduction
Goals appointed Peach Digital to refresh their digital presence to increase brand awareness, sales and traffic. The website already featured a lot of great functionality, but users weren't finding it. This meant that the focus of this project was on putting the functionality together in a stylish and intuitive design.
my role
My responsibility was to develop the designs and user experience from original pitch visuals to a fully featured live solution.
look and feel
Goals want their customers to feel like pros. They provide the best surfaces and top quality facilities. The design needed to reflect this and create the glamour seen in professional football.
photoshoot
Having never been on a photoshoot before I got thrown in at the deep end and had to provide the art direction for the shoot.
booking process
As part of the project we redesigned the booking processes to be simpler and quicker. Since then Goals have seen a 350% increase in online sales.
team stats
Goals provide a great range of digital tools for their league teams - like online results, league tables and team management. The challenge was to bring it all together in a user friendly way.
credits
The Team: Ruaridh Currie, Susan Lerski,
Malcolm MacMillan, Iain Phillips, Richard Smith
feedback
"Feedback on the new look has been superb!"
Scott Kerr, Goals Soccer Centres