IKEA Roomshare
details
Date: October 2009
Client: IKEA
School: Hyper Island
introduction
IKEA has a mission, "to create a better everyday life for the many people". Our brief was to create a new communication that showed the quality of IKEA products and their great value. Our solution was to get people to show and discuss IKEA products themselves.
my role
For this project my focus was on user experience. As part of my role I played an active part in the concept, design and presentation of our solution.
360o capture
Users can take pictures of their room from all angles and they're automatically stitched together to form an explorable 3D space.
tag anything
Users can tag everything and anything in their rooms. Then link to where to buy it whether it's IKEA or not.
share naturally
IKEA can now enter the social media arena in a natural way by giving users something unique and personal for them to share themselves.
understand completely
The data collected can give insights on all aspects of people's home living. IKEA can use this data to develop new products and catch on to trends.
credits
My Group: Thomas Björk, Katja Feldus,
Minna Johans, Iain Phillips
Module Manager: Micke Kazarnowicz
feedback
"The idea is simple and very good. The message of quality comes through by people showing our furniture in their homes."
Johan Meltzer, IKEA Communications