The Millennium Box
details
Date: December 2009
Client: The Millennium Promise
School: Hyper Island
introduction
North Kingdom set us a brief to create an online experience proposal for The Millennium Promise, an organisation whose aim is to end extreme poverty by 2025. Charities often play on feelings guilt to raise awareness and money. Our aim was to break this mould. The solution was an online community where you create donation boxes for others to enjoy and share.
my role
For this project I was the project manager. My role included organising the group, structuring the creative process and uniting team focus to produce a result we were all part of.
entertaining
A storytelling donation box provides an enjoyable and subtle way of communicating how The Millenium Promise spends your donatons.
personal
An online tool allows people to create their own donation boxes and can gain traction as a new way for them to express their creative talents.
social
User generated donation boxes provides a method of spreading the word about The Millennium Promise without the strong connotations of charity.
useful
A donation wallet allows users to use coins with real value. The user enjoys an enhanced experience whilst The Millennium Promise gains extended exposure for themselves and their work.
buzzworthy
A unique competition will add to the buzz around the project. The donation box that raises the most money will be built for real outside the UN, a close partner of The Millennium Promise, and projected in real-time on the side of the building.
credits
My Group: Robin Günter, Minna Johans,
Iain Phillips, Simon Schlüter, Ahmed Shaker.
Group Coach: Marcus Ivarsson, North Kingdom
Module Leader: Daniel Ilic, North Kingdom
feedback
"Since everyone else has used all the superlatives, I'm going to have to be the bad wolf."
Daniel Ilic, North Kingdom